Creativity (formerly a print magazine, now a website) rolled out the first “Creativity 50” list during their 20th Anniversary in 2006. Ten years in, the dynamics of the list seem to have shifted. In the beginning the majority of those who made the list were from the advertising and design world. This year, however, only 16% of the list falls into the advertising category while 42% of the list is comprised of creatives from the entertainment world. Mostly representing film and television, this year’s “entertainers’ category is dominated by directors such as JJ Abrams, Lee Daniels and Ava DuVernay.
In 2015, Ava DuVernay earned abundant plaudits for her film “Selma,” appeared in the 2016 Pirelli Calendar, “became” a Barbie doll that sold out within minutes (if not seconds) and also directed an Apple spot starring Kerry Washington, Taraji P. Henson and Mary J. Blige. You might say that she has arrived.
Check out the entire list The Creativity 50 2015: 10th Anniversary Edition | Special: Creativity 50 2015 – Advertising Age.